Although not directly related, AmplifyU was born soon after the Supreme Court allowed amateur players to control their name, image and likeness. “I realized more people than ever would be trying to take advantage of athletes,” said Alex Sinatra ’11 ’14, a sports lawyer and the CEO and founder of Your Potential for Everything, a strategic sports consulting business, who helped provide the impetus for AmplifyU. “I knew we needed to give them the resources and education to understand contracts and recognize a good deal.”
AmplifyU satisfies key requirements on educating student-athletes on NIL, but as a formal program associated with a top-tier business school, it goes far beyond. Its mission is to develop well-rounded athletes who compete in any sport, from swimming to softball, and to prevent the all-too-common disaster of professional athletes going broke after their playing days because “they don't know how to be the CEO of their own career,” Sinatra said.
Dat Nguyen ’98, a former Aggie linebacker, has certainly done well after his seven seasons as a Dallas Cowboy. He is now a successful Chick-fil-A franchise owner but still wishes a program like AmplifyU had been available. “Something like this would have helped tremendously with my transition from playing to business,” he said. “As athletes, we never had a chance for internships because we had limited time between sports and academics.”
For Jaden Harris ’26, a high jumper and triple jumper on the Aggie track and field team, AmplifyU introduced valuable topics. “Learning about things like loans and starting and keeping a company helps me have a base knowledge of business and networking,” he said.