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Since 1998, this magazine has set out to do the impossible and tell a spirit that can ne’er be told. Each issue represents a massive, coordinated effort by our dedicated writers, photographers, illustrators, designer and other talented creators to capture stories about Texas A&M University that are unique and compelling and jam-pack them into one elegant publication. As much as our team works to present powerful articles with care, they also strive to distill the very essence of what makes this university special. Why? Because they cherish every opportunity to bring readers back to Aggieland—if not in body, then in Spirit.

After the conclusion of the nine-year, $4.25 billion Lead by Example campaign at the end of 2020, our editorial team joined the rest of the Texas A&M Foundation in taking time to evaluate what Spirit had done right and what it could do better. This effort involved an in-depth reader survey, which elicited more than 800 helpful responses. Sifting through the data, our team enjoyed reading positive feedback emphasizing the magazine’s overall quality, attention to detail and inspiring, Aggie-centric ethos. These responses affirmed our hard work and provided an outstanding morale booster.

Tyson Voelkel '96, Texas A&M Foundation President and CEO

The more critical responses, however, proved even more helpful. Some readers pointed to readability issues, especially with long-form stories presented in small print and instances where color-type pairings lacked contrast. Others explained why they were drawn to certain regular features and suggested ideas for new content. Taken all together, these responses inspired the team to rethink, retool and refresh Spirit’s presentation and editorial content to deliver the quintessential Aggie experience more effectively to all readers. For that, the team and I would like to thank all who participated in our survey.

So, what changed? For starters, we’ve upped our font sizes across all type classes in the print issue and increased readability across the board by selecting more eye-friendly typefaces and colors. We’ve also introduced a bevy of new features like Good Bull, Selfless Ags and Mailbox that are hyper-focused on everyday Aggies’ stories and impact. To top it off, this issue includes the first edition of The Quad, a recurring feature that will be dedicated to the Corps of Cadets and its outstanding legacy, past and present. For those of you who receive the print version of Spirit, look out for your issue in the coming weeks.

Through these new additions and improvements, our team hopes to inspire readers to engage with Spirit and Texas A&M on an even deeper level. And though it is called “the spirit can ne’er be told” for a reason, I can proudly vouch that they will get as close as one can to telling it.

Thanks for all you do.

Tyson Voelkel ’96
President & CEO,
Texas A&M Foundation
  • Tyson Voelkel '96

  • President & Chief Executive Officer
  • Call: 979.845.8161

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