The more critical responses, however, proved even more helpful. Some readers pointed to readability issues, especially with long-form stories presented in small print and instances where color-type pairings lacked contrast. Others explained why they were drawn to certain regular features and suggested ideas for new content. Taken all together, these responses inspired the team to rethink, retool and refresh Spirit’s presentation and editorial content to deliver the quintessential Aggie experience more effectively to all readers. For that, the team and I would like to thank all who participated in our survey.
So, what changed? For starters, we’ve upped our font sizes across all type classes in the print issue and increased readability across the board by selecting more eye-friendly typefaces and colors. We’ve also introduced a bevy of new features like Good Bull, Selfless Ags and Mailbox that are hyper-focused on everyday Aggies’ stories and impact. To top it off, this issue includes the first edition of The Quad, a recurring feature that will be dedicated to the Corps of Cadets and its outstanding legacy, past and present. For those of you who receive the print version of Spirit, look out for your issue in the coming weeks.
Through these new additions and improvements, our team hopes to inspire readers to engage with Spirit and Texas A&M on an even deeper level. And though it is called “the spirit can ne’er be told” for a reason, I can proudly vouch that they will get as close as one can to telling it.
Thanks for all you do.
Tyson Voelkel ’96
President & CEO,
Texas A&M Foundation